The intersection of our physical and digital lives continues to blur. Some believe this means less human interaction – I disagree. This intersection is transforming our very being and presents tremendous opportunity to augment and amplify emotional engagement and experience our world, interactions [and brands] in radically new ways.
This blog focused on the blurred intersection and its influence on consumer behavior.
In an evangelism and development role at Google, I work closely with the leadership of creative and media agencies. My years in marketing, advertising, and strategic planning have nurtured my passion for understanding basic human truths and how we form beliefs, perceptions, and preferences.
This is my private blog and it represents my personal views and opinions. In no way is it intended to reflect those of Google or its partners.
Enjoy – Kevin