miracle whip asks you to destroy a mayonnaise piñata with a robot!

Mayonnaise piñata? Robots? Cinco De Mayo? Krafts say Don’t Bash Us Until you Try Us

Bash the Mayo

Watch a real robot, controlled by a web participant, blast at the pinata.

This Facebook promotion, called Battle the Whip, literally “hits” on connecting physical engagement with a product while addressing a key consumer insight and the brand.  Perhaps it’s easier to trash-talk about mayo than actually try it.

I’m not sure it will generate a  more sales, but it does do a great job of creating engagement with the brand.

Plus, who wouldn’t want to control a pinata-bashing robot?  You can sign-up to play and watch it live (with commentators) on a dedicated website through May 5th, Cinco de Mayo (get it?).

This promotion was developed by Deep Local and Break Media.  Read more at http://goo.gl/DjbWj.  I love Deep Local – they have executed some of the world’s greatest virtual-physical consumer engagement campaigns such as Nike ChalkBot.

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