be more dog, play frisbee with a cat! | a wonderful interactive experience

Video

Play Frisbee with a dog-like cat in this dual-screen experience

Brilliant

While looking for a way to promote our mobile-centric telecommunications brand in a new and different way, we turned to an unlikely source—dogs. They’re playful, viewing life as one big adventure. [Brand 02, agency VCCP and the Moving Picture Company to developed this campaign to prompt customers to embrace their inner dog]. Those who visit bemoredog.com are met by a cat that adopts an eager, dog-like outlook. The cat begs visitors to connect their mobile devices and play a multi-platform game of Frisbee. source:http://goo.gl/u7gpTQ

Pepsi Max: Augmented Reality Bus Shelter Ad 

Very cool.  A interested take on blending digital with physical while standing around waiting for a bus.  Something to do other than read CNN, check social feeds, and email while standing around.

Pepsi Max: Augmented Reality Bus Shelter Ad | Digital Buzz Blog.

 

waze | outsmarting traffic together

You’ve certainly heard of the Waze app – If you haven’t, then download it and begin playing now.

Imagine millions of drivers out on the roads, working together towards a common goal: to outsmart traffic and get everyone the best route to work and back, every day.

Except for being potentially distracting for engrossed drivers, the platform provides a heightened awareness and a benefit beyond anything of the sort before. I’m highlighting it, because of the obvious power in connecting the physical and virtual.

Pushing the boundaries of the overlap of our physical and digital lives? Check!

Clearly, it is popular because of its utilitarian value – but what I find fascinating is how it resonates emotionally with its users.  This is one that Robert Scoble would rather die than live without (article in readwrite.com). There is something going on here that is much more than value as a real-time traffic advisor, navigator, and map – Waze plays to human psychology, behavior, and basic desires.

If we “map” Waze against some fundamental desires the picture becomes clearer:

  • We want to be in control | Waze empowers its users
  • We want to win, we want recognition | It utilizes gamification and rewards participation
  • We strive to understand the complex | It cleverly distills multiple layers of information in a manner similar to how we naturally view our environment
  • We want to play |  Waze is fun!

Think about this the next time you find yourself emotionally attached to an app.

Now get out there, become a Wazer! But keep your eyes on the road, please.

can too many “smart devices” be a dumb idea

This is a great perspective from MIT’s Technology Review. Smart can be dumb sometimes.

You Should Be Wary of “Internet of Things” Devices | MIT Technology Review.

the dumb home or smart home?