Mayonnaise piñata? Robots? Cinco De Mayo? Krafts say Don’t Bash Us Until you Try Us
Watch a real robot, controlled by a web participant, blast at the pinata.
This Facebook promotion, called Battle the Whip, literally “hits” on connecting physical engagement with a product while addressing a key consumer insight and the brand. Perhaps it’s easier to trash-talk about mayo than actually try it.
I’m not sure it will generate a more sales, but it does do a great job of creating engagement with the brand.
Plus, who wouldn’t want to control a pinata-bashing robot? You can sign-up to play and watch it live (with commentators) on a dedicated website through May 5th, Cinco de Mayo (get it?).
This promotion was developed by Deep Local and Break Media. Read more at http://goo.gl/DjbWj. I love Deep Local – they have executed some of the world’s greatest virtual-physical consumer engagement campaigns such as Nike ChalkBot.
